In the introduction and growth stage of a product's life cycle profitability typically begins slow and picks up as the scale of marketing and production goes up.

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During the introduction and growth stage, the product is still gaining awareness and market share, so profitability may be slow as marketing and production costs may be high. However, as the product gains more recognition and economies of scale kick in, profitability typically increases.

In the Introduction and Growth Stage of a Product's Life