__________ analysis is a market research technique that can be used to learn how prospective buyers of a product value the product's attributes.
A)Part-worth
B)Conjoint
C)Regression
D)Sensitivity

Question

Quizplus · Accepted Answer

Conjoint analysis is a market research technique that can be used to learn how prospective buyers of a product value the product's attributes. The analysis involves presenting respondents with different combinations of attributes and asking them to choose their preferred option. This helps companies determine which attributes are most important to their potential customers and what trade-offs they are willing to make. Part-worth analysis and regression analysis can be used within conjoint analysis to further analyze the results. Sensitivity analysis is a different type of analysis that evaluates how changes in certain variables can impact the outcome of a decision or model.

__________ Analysis Is a Market Research Technique That Can Be