Generally speaking,mass marketing has given way to target marketing,which focuses on satisfying the demands of a particular segment of the entire market.

Question

Quizplus · Accepted Answer

This statement is true. Mass marketing, which involves marketing to a broad audience with the same message or product, has become less effective in today's market. Target marketing, which tailors marketing efforts to a specific segment of the market, has become more popular and successful.

Generally Speaking,mass Marketing Has Given Way to Target Marketing,which Focuses