A decrease in the sales of a current project because of the launching of a new project is

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Cannibalisation refers to the decrease in sales of an existing product due to the launch of a new one. It is a relevant factor to consider in investment decisions as it can impact the overall profitability of the company. Sunk cost refers to a cost that has already been incurred and cannot be recovered. Overhead expenses are ongoing expenses that are necessary to operate the business. Therefore, neither A, C or D are the best choice for this scenario.

A Decrease in the Sales of a Current Project Because