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On 15 June 2012, Shares in CliffCo Were Trading at $15

Question 42

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On 15 June 2012, shares in CliffCo were trading at $15. Later that day the company announced that its profits for the six months to 30 June 2012 would be 5% lower than the corresponding period the year before. At the close of trading on 16 June 2012, the price of CliffCo shares had fallen to $12.71 per share, and by 19 June 2012, the price was $11.80 per share. On 3 November 2012 the price was $9.40 per share. How could CliffCo shares suddenly be worth 15% less after their announcement in June 2012?

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As investors digested the news in CliffC...

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