Dawn Wang heads an ad agency in Texas and regularly needs to work with copywriters, artists, and designers to come up with effective branding solutions for products. For one of the company's esteemed clients, Wang and her team need to brainstorm ideas for a slogan for the client's new line of clothing. In such a situation, why is it particularly important for Wang to keep her team happy?
A) People take a long time at processing information when they are in a good mood.
B) People tend to weigh all options to make less likely decisions when in a good mood.
C) People are less likely to use rules of thumb when they are in a good mood.
D) People tend to make decisions quickly when they are in a good mood.
E) People are more creative and produce more ideas when they are in a good mood.

Question

Quizplus · Accepted Answer

People in good moods tend to be more creative than people in bad moods. They produce more ideas and more options, and others think their ideas are original.

Dawn Wang Heads an Ad Agency in Texas and Regularly