Which of the following is desirable with regard to persuasive communication?
A) increasing the degree of noise in the communication process
B) manipulating information so the receiver will see it more favorably
C) engaging in selective perception
D) processing a lot of information even if it exceeds our capacity
E) matching the type of message with the type of audience

Question

Quizplus · Accepted Answer

It is important to match the persuasive message to the type of processing your audience is likely to use. When the audience is not especially interested in a persuasive message topic, when they are poorly informed, when they are low in need for cognition, and when information is transmitted through relatively lean channels, they'll be more likely to use automatic processing. In these cases, use messages that are more emotion-laden and associate positive images with your preferred outcome. On the other hand, when the audience is interested in a topic, when they are high in need for cognition, or when the information is transmitted through rich channels, then it is a better idea to focus on rational arguments and evidence to make your case.

Which of the Following Is Desirable with Regard to Persuasive