Imagine that Microsoft is having difficulty selling laptops in Kenya because of differences in local tastes.It decides to build a subsidiary in Kenya.This is an example of a _______________ motive for foreign direct investment.
A) cost factor
B) demand factor
C) country risk
D) backward integration

Question

Quizplus · Accepted Answer

The difficulty in selling laptops in Kenya due to differences in local tastes is a demand factor, which is a motive for foreign direct investment to tap into a new market and meet local demand.

Imagine That Microsoft Is Having Difficulty Selling Laptops in Kenya