Solved

Olivia Consumes Pepsi Exclusively

Question 377

Multiple Choice

Olivia consumes Pepsi exclusively.She claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in her mouth.However,in a blind taste test,Olivia is found to prefer generic store-brand cola to Pepsi eight out of ten times.The results of Olivia's taste test would reinforce claims by critics of brand names that


A) consumers are always willing to pay more for brand names.
B) brand names cause consumers to perceive differences that do not really exist.
C) brand names cause consumers to be more sensitive to product differences.
D) brand names are a form of socially efficient advertising.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents