On a vacation to China, you find yourself eating every meal at the local Burger King rather than buying a meal from one of the street vendors. Your traveling companion claims that you are irrational, since you never eat Burger King hamburgers when you are home, and Burger King's hamburgers cost more than the meals prepared and sold by China's street vendors. An economist would most likely explain your behavior by suggesting that

Question

Quizplus · Accepted Answer

The economist would suggest that the reason for choosing Burger King over local street vendors is due to the consistent quality associated with the Burger King brand name. This is a rational decision because the traveler is willing to pay more for a perceived higher quality product. Therefore, choice C is the best answer.

On a Vacation to China, You Find Yourself Eating Every