In the Bass forecasting model, the __________ measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.
A)coefficient of innovation
B)coefficient of imitation
C)coefficient of regression
D)coefficient of the objective function

Question

Quizplus · Accepted Answer

The coefficient of imitation measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product in the Bass forecasting model. Option A, coefficient of innovation, measures the likelihood of adoption due to inherent product or market characteristics. Option C, coefficient of regression, is a statistical measure used to determine the relationship between variables. Option D, coefficient of the objective function, is a term used in optimization models to measure the relationship between variables and the goal or objective of the model.

In the Bass Forecasting Model, the __________ Measures the Likelihood