One of the ways to use the Bass forecasting model is to wait until several periods of data for the problem under consideration are available. This is known as the ___________ approach.
A)branch-and-bound
B)cutting plane
C)rolling-horizon
D)sensible-period

Question

Quizplus · Accepted Answer

The rolling-horizon approach involves continuously updating the model based on a fixed number of most recent periods of data. This allows for the model to adapt to any changes in the market or trends over time, making it a useful approach for forecasting with the Bass model.

One of the Ways to Use the Bass Forecasting Model