Solved

Greenbell Software Inc Suppose the Overall Utility (Sum of Part-Worths) of the Current

Question 48

Essay

Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP). A sample of eight customers participated in the study and provided the following part-worths for each of the above attributes.
 Operating System  RAM  Camera  Consumer  A  B 512MB1 GB3MP5MP7MP125292045181815235323035271913345353030152530455652545252035540403540202530630474035152015735453030202020825252530253030\begin{array} { | c | c c | c c | c c c | } &{ \text { Operating System } } && { \text { RAM } } &&& { \text { Camera } } \\\hline \text { Consumer } & \text { A } & \text { B } & 512 \mathrm { MB } & 1 \mathrm {~GB} & 3 \mathrm { MP } & 5 \mathrm { MP } & 7 \mathrm { MP } \\\hline 1 & 25 & 29 & 20 & 45 & 18 & 18 & 15 \\2 & 35 & 32 & 30 & 35 & 27 & 19 & 13 \\3 & 45 & 35 & 30 & 30 & 15 & 25 & 30 \\4 & 55 & 65 & 25 & 45 & 25 & 20 & 35 \\5 & 40 & 40 & 35 & 40 & 20 & 25 & 30 \\6 & 30 & 47 & 40 & 35 & 15 & 20 & 15 \\7 & 35 & 45 & 30 & 30 & 20 & 20 & 20 \\8 & 25 & 25 & 25 & 30 & 25 & 30 & 30 \\\hline\end{array} Suppose the overall utility (sum of part-worths) of the current favorite Greenbell smartphone is 100 for each consumer. What new product design will maximize the share of choice for the eight consumers in the sample?

Correct Answer:

verifed

Verified

Note:
There are alternative optima for t...

View Answer

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents