Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP). A sample of eight customers participated in the study and provided the following part-worths for each of the above attributes.
Suppose the overall utility (sum of part-worths) of the current favorite Greenbell smartphone is 100 for each consumer. What new product design will maximize the share of choice for the eight consumers in the sample?
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