The __________ the lift ratio, the __________ the association rule.
A)higher; stronger
B)higher; weaker
C)lower; stronger
D)lower; weaker

Question

Quizplus · Accepted Answer

The lift ratio measures the strength of association between two items in a dataset. A higher lift ratio indicates a stronger association between the two items, meaning that they are more likely to be purchased together. Therefore, option A is the correct choice as it states that a higher lift ratio leads to a stronger association rule.

The __________ the Lift Ratio, the __________ the Association Rule

The the Lift Ratio, the the Association Rule