Which of the following refers to the complete range of tangible and intangible benefits that a customer receives from a purchased product?

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The total product refers to the complete range of tangible and intangible benefits that a customer receives from a purchased product. This includes not only the physical product itself but also any additional services, warranties, or support that comes with it. This holistic view of the product is important for marketers as it allows them to better understand and communicate the value proposition to the customer.

Which of the Following Refers to the Complete Range of Tangible