The outcome measures that relate to customers are called:
A)External measures
B)Objective measures
C)Financial measures
D)Lag measures

Question

Quizplus · Accepted Answer

External measures are outcome measures that relate to customers, because they focus on the external impact of the organization's products or services on customers. These measures may include customer satisfaction, customer loyalty, market share, and other indicators of customer behavior and perception.

The Outcome Measures That Relate to Customers Are Called