It is important to compare a firm's performance relative to: the aggregate economy,its industry,its major competitors and its past performance.

Name: It is important to compare a firm's performance relative to: the aggregate economy,its industry,its major competitors and its past performance.
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Comparing a firm's performance to these benchmarks allows for a more comprehensive understanding of its strengths and weaknesses, as well as potential areas for improvement.

It Is Important to Compare a Firm's Performance Relative To