Which of the following measures should companies use for performance evaluation?
A)ROI
B)EVA
C)nonfinancial measures such as market share and customer's complaints
D)all of the above

Question

Quizplus · Accepted Answer

Companies should use a combination of financial measures like ROI and EVA, as well as nonfinancial measures to get a holistic view of their performance. Financial measures only give a narrow idea of how a company is performing, while nonfinancial measures provide a broader perspective on the company's overall health. Therefore, companies should use a mix of both types of measures for performance evaluation.

Which of the Following Measures Should Companies Use for Performance