A firm finds it difficult to get started and establish itself in the car manufacturing industry because of high capital requirements,such as large amounts of money,manufacturing equipment,land,and a major marketing campaign.This exemplifies ________.
A) competitive advantage
B) barriers to entry
C) market power
D) business mindset
E) vertical integration

Question

Quizplus · Accepted Answer

B) Barrier to entry is a resource or capability a company must have before it can start competing in a given market.

A Firm Finds It Difficult to Get Started and Establish