Suppose that a car dealer in California advertises that its sales staff is not paid on commission. Which of the following is correct with regards to the strategy of this advertising?

Question

Quizplus · Accepted Answer

The advertising strategy is likely targeting car buyers who prefer a low-pressure, informative sales staff, which is more common among customers who have had prior experience purchasing cars and are more likely to become repeat customers. Therefore, choice A is the best answer. Choices B, C, and D are incorrect because they do not reflect the benefits of having a non-commission-based sales staff for repeat customers, but rather suggest that high-pressure sales tactics are preferred for either repeat customers or first-time buyers, which may not be the case.

Suppose That a Car Dealer in California Advertises That Its