In the case of radio, the ______ problem is partly overcome through the use of advertising.
A) free rider problem
B) revenue stream problem
C) liquidity problem
D) accessibility problem

Question

Quizplus · Accepted Answer

The free rider problem occurs when people can consume a product or service without paying for it. This is a particular issue for radio, where anyone with a receiver can tune in to a broadcast without paying for the content. However, advertising provides a way for radio stations to generate revenue and offset the costs of producing and broadcasting content, which helps to address the free rider problem to some extent.

In the Case of Radio, the ______ Problem Is Partly