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Seventy-Nine Percent of U

Question 63

Multiple Choice

Seventy-nine percent of U.S. households watched the series finale of M*A*S*H, on February 28, 1983. Although this television event was an experience made slightly more valuable because it was commonly shared, it is unlikely to be repeated on the same scale because of the expansion of cable television and the Internet. If M*A*S*H was a network good, based on the information provided, which of the following has the most explanatory power for why TV shows lose so much networking power?


A) Consumers were then willing to entertain competitive goods.
B) There are now few legal barriers to entry.
C) The incumbents lost their hard-to-replicate resource.
D) The benefits of the network became less than the benefit of watching something a person truly enjoyed.

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