Switching costs are the costs:
A) of turning on the lights.
B) associated with keeping your purchases with the same company.
C) of switching purchases from one firm to another.
D) of coming to an agreement.

Question

Quizplus · Accepted Answer

Switching costs refer to the expenses incurred when a customer transfers loyalty from one brand or company to another. These costs can be financial or non-financial and may include the cost of finding a new supplier, learning how to use a new product or service, or adjusting to different terms and conditions.

Switching Costs Are the Costs