Suppose you decide to stop using Internet Explorer and switch to Google Chrome. Why will Chrome immediately ask you if you wish to import your saved bookmarks from IE?
A) It increases switching costs.
B) It helps maintain contestability in the browser market.
C) Google has the slogan "Don't be evil."
D) Allowing the importation of bookmarks is the Nash equilibrium.

Question

Quizplus · Accepted Answer

Importing bookmarks helps maintain contestability by making it easier for users to switch browsers without losing their saved data, thus promoting competition.

Suppose You Decide to Stop Using Internet Explorer and Switch