Some bars host a "ladies' night," on which women get drinks free or at a discount. Aside from differing elasticities of demand, why might bars want to charge a lower price to women than to men?

Question

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By offering drinks at a lower price or for free to women, bars are likely to attract more women customers. This increased quantity of drinks sold to women can then attract male customers who may be interested in socializing or interacting with these women. Therefore, the aim is to increase overall footfall in the bar by attracting both men and women.

Some Bars Host a "Ladies' Night," on Which Women Get