________ agreements entitle one company to use some or all of another firm's intellectual property in exchange for a royalty payment.
A) Joint venture
B) Exporting
C) Franchising
D) Licensing
E) Strategic alliance

Question

Quizplus · Accepted Answer

A)Licensing is a popular approach to international business. License agreements entitle one company to use some or all of another firm's intellectual property (patents, trademarks, brand names, copyrights, or trade secrets)in return for a royalty payment.
B)Licensing is a popular approach to international business. License agreements entitle one company to use some or all of another firm's intellectual property (patents, trademarks, brand names, copyrights, or trade secrets)in return for a royalty payment.
C)Licensing is a popular approach to international business. License agreements entitle one company to use some or all of another firm's intellectual property (patents, trademarks, brand names, copyrights, or trade secrets)in return for a royalty payment.
D)Licensing is a popular approach to international business. License agreements entitle one company to use some or all of another firm's intellectual property (patents, trademarks, brand names, copyrights, or trade secrets)in return for a royalty payment.
E)Licensing is a popular approach to international business. License agreements entitle one company to use some or all of another firm's intellectual property (patents, trademarks, brand names, copyrights, or trade secrets)in return for a royalty payment.

________ Agreements Entitle One Company to Use Some or All