In the ________ strategy,a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.
A) integrated marketing
B) transnational
C) global
D) franchising
E) multidomestic

Question

Quizplus · Accepted Answer

A)In the transnational strategy, a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.
B)In the transnational strategy, a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.
C)In the transnational strategy, a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.
D)In the transnational strategy, a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.
E)In the transnational strategy, a company uses a hybrid approach as it attempts to reap the benefits of international scale while being responsive to local market dynamics.

In the ________ Strategy,a Company Uses a Hybrid Approach as It