DB Computers manufactures and markets personal computers.The company sells its products in more than thirty countries.The company has centralized the production of its CPUs.The CPUs are shipped from the central location to assembly units in various countries and personalized products are made at these units by procuring materials locally.With this strategy the company produces customized products for local markets at a low cost.This is an example of a(n)________ strategy.
A) integrated marketing
B) transnational
C) global
D) franchising
E) multidomestic

Question

Quizplus · Accepted Answer

A)Transnational strategy is a hybrid approach that attempts to reap the benefits of international scale while being responsive to local market dynamics. In this case, the company is using the transnational approach.
B)Transnational strategy is a hybrid approach that attempts to reap the benefits of international scale while being responsive to local market dynamics. In this case, the company is using the transnational approach.
C)Transnational strategy is a hybrid approach that attempts to reap the benefits of international scale while being responsive to local market dynamics. In this case, the company is using the transnational approach.
D)Transnational strategy is a hybrid approach that attempts to reap the benefits of international scale while being responsive to local market dynamics. In this case, the company is using the transnational approach.
E)Transnational strategy is a hybrid approach that attempts to reap the benefits of international scale while being responsive to local market dynamics. In this case, the company is using the transnational approach.

DB Computers Manufactures and Markets Personal Computers