An argument in favor of price discrimination is that this pricing strategy permits some consumers who otherwise would be excluded from a market to buy a good or service.

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By offering different prices to different consumers, price discrimination can allow those who have lower incomes or are more price-sensitive to still access a product or service. This is particularly relevant in situations such as airfare, where it allows more people to afford travel, or in pharmaceuticals, where it may allow access to life-saving medication for those with lower incomes.

An Argument in Favor of Price Discrimination Is That This