In economic terms, to say that there has been an increase in demand for a product means that:

Question

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An increase in demand means that at each possible price, consumers are willing to purchase more of the product. This is indicated by a shift in the demand curve to the right. A leftward shift in the demand curve would indicate a decrease in demand. A product becoming scarce may lead to a temporary increase in demand, but this does not explain a sustained increase. A fall in price may lead to an increase in quantity demanded, but it would not necessarily lead to an increase in demand.

In Economic Terms, to Say That There Has Been an Increase