The U.S.Federal Trade Commission (FTC)and the Word of Mouth Marketing Association assert that stealth-marketing techniques are deceptive because they don't give their targets the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages.

Question

Quizplus · Accepted Answer

The U.S. Federal Trade Commission (FTC)and the Word of Mouth Marketing Association assert that stealth marketing techniques are deceptive because they don't give their targets the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages.

The USFederal Trade Commission (FTC)and the Word of Mouth Marketing Association