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Just Read,an Online Retailer of Books,encourages Users to Write Reviews

Question 23

Multiple Choice

Just Read,an online retailer of books,encourages users to write reviews of the books which they purchase and rate them.This allows potential customers to know more about the books offered for sale.In this example,Just Read uses which of the following strategies?


A) diversification
B) product development
C) social commerce
D) market segmentation
E) vertical integration

Correct Answer:

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