Which of the following is true about concentrated marketing?
A) It ignores differences among buyers.
B) It has the advantages of simplicity and economies of scale.
C) It allows a firm to focus all its time and resources on a single type of customer.
D) It refers to firms that use a different marketing mix for each marketing segment.
E) It refers to firms that use the same marketing mix for the entire market.

Question

Quizplus · Accepted Answer

C) The biggest advantage of concentrated marketing is that it allows you to focus all your time and resources on a single type of customer.

Which of the Following Is True About Concentrated Marketing