Amadillo Racing Automobiles Inc.,a Detroit-based manufacturer of sports cars,makes automobiles of light weight and fine handling characteristics.The firm provides four brands of standardized racing cars.Although the firm is aware that there are other market segments,such as the small-car segment,the firm focuses its efforts only on racing cars.In this example,Amadillo Racing Automobiles Inc.uses which of the following targeting strategies?

Question

Quizplus · Accepted Answer

D) Concentrated marketing focuses on only a single market segment. With this approach, you acknowledge that various other market segments may exist but you choose to target just one.