Rose Perfumes is a well-known perfume brand in Europe.The firm markets a large collection of perfumes.In order to expand its business,the firm decides to enter the U.S.market.The firm keeps its prices very low to capture the market rapidly.Identify the pricing strategy that the firm is using.

Question

Quizplus · Accepted Answer

A)Penetration pricing refers to introducing a new product at a low price in hopes of building sales volume quickly. Rose Perfumes is using penetration pricing in this case.
B)Penetration pricing refers to introducing a new product at a low price in hopes of building sales volume quickly. Rose Perfumes is using penetration pricing in this case.
C)Penetration pricing refers to introducing a new product at a low price in hopes of building sales volume quickly. Rose Perfumes is using penetration pricing in this case.
D)Penetration pricing refers to introducing a new product at a low price in hopes of building sales volume quickly. Rose Perfumes is using penetration pricing in this case.
E)Penetration pricing refers to introducing a new product at a low price in hopes of building sales volume quickly. Rose Perfumes is using penetration pricing in this case.

Rose Perfumes Is a Well-Known Perfume Brand in Europe