The primary function of distribution channels is delivering value to producers,so channel strategy decisions should start with producers' needs and expectations.

Name: The primary function of distribution channels is delivering value to producers,so channel strategy decisions should start with producers' needs and expectations.
Brand: Quizplus
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Quizplus · Accepted Answer

The primary function of distribution channels is delivering value to customers, so channel strategy decisions should start with customer needs and expectations.

The Primary Function of Distribution Channels Is Delivering Value to Producers,so