When the role of an intermediary is taken over by manufacturers upstream or customers downstream,________ occurs.

Question

Quizplus · Accepted Answer

A)The replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently is called disintermediation.
B)The replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently is called disintermediation.
C)The replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently is called disintermediation.
D)The replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently is called disintermediation.
E)The replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently is called disintermediation.

When the Role of an Intermediary Is Taken Over by Manufacturers