Weaver and Sharpe Inc.,a firm that manufactures home & kitchen appliances,uses an intensive distribution strategy.However,the firm finds that the retailers in the same marketing area compete with each other for greater market share,which negatively affects the sale of Weaver and Sharpe products.Which of the following can help Weaver and Sharpe Inc.to resolve the problem of channel conflict?

Question

Quizplus · Accepted Answer

B) Disintermediation refers to the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently.