PopArt,an American manufacturer of music and pop culture-related clothing and accessories,sells its products to selected retail stores,who then resell them to consumers.However,the firm finds that the retail stores do not market their products effectively.PopArt begins to market its products directly to the consumers to have greater control over pricing,promotion,service,and delivery of their products.Thus the firm replaces the retailers.This exemplifies ________.

Question

Quizplus · Accepted Answer

A)Disintermediation refers to the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently.
B)Disintermediation refers to the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently.
C)Disintermediation refers to the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently.
D)Disintermediation refers to the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently.
E)Disintermediation refers to the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently.

PopArt,an American Manufacturer of Music and Pop Culture-Related Clothing and Accessories,sells