The blend of communication vehicles a company uses to reach its current and potential customers is its marketing mix.

Name: The blend of communication vehicles a company uses to reach its current and potential customers is its marketing mix.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Communication mix refers to a blend of communication vehicles-advertising, direct marketing, personal selling, sales promotion, social media, and public relations-that a company uses to reach current and potential customers.

The Blend of Communication Vehicles a Company Uses to Reach