The thinking behind celebrity involvement in advertising is that people will be more inclined to use products endorsed by a celebrity because they will identify with and want to be like this person.
Correct Answer:
Verified
Q6: Comparative advertising is useful whenever a company
Q7: The new social model of customer communication
Q8: Institutional advertising refers to advertising that presents
Q9: Sales promotion consists of two basic categories:
Q10: The paid display or use of products
Q12: Business-to-business advertising relies heavily on emotional appeals.
Q13: With a push strategy,the producer appeals directly
Q14: One of the biggest disadvantages to advertising
Q15: In a canned sales pitch,the salesperson focuses
Q16: According to the FTC,you can support claims
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