Roseberry Inc.,an American grocery manufacturing firm,introduces a new brand of cookies and snacks called TasteyBites.The firm negotiates with several retailers and wholesalers to stock TasteyBites range of cookies and snacks,as well as promote them thorough in-store marketing activities.However,the firm does not directly market its products to end consumers.In this example,Roseberry Inc.uses which of the following promotional strategies?

Question

Quizplus · Accepted Answer

E) Push strategy refers to a promotional strategy that focuses on intermediaries, motivating them to promote, or push, products toward end users.