Word-of-mouth marketing is often called ________.
A) guerrilla advertising
B) institutional advertising
C) sales promotion
D) prospecting
E) viral marketing

Question

Quizplus · Accepted Answer

A)Word-of-mouth marketing is often called viral marketing, in reference to the transmission of messages in much the same way that biological viruses are transmitted from person to person.
B)Word-of-mouth marketing is often called viral marketing, in reference to the transmission of messages in much the same way that biological viruses are transmitted from person to person.
C)Word-of-mouth marketing is often called viral marketing, in reference to the transmission of messages in much the same way that biological viruses are transmitted from person to person.
D)Word-of-mouth marketing is often called viral marketing, in reference to the transmission of messages in much the same way that biological viruses are transmitted from person to person.
E)Word-of-mouth marketing is often called viral marketing, in reference to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

Word-Of-Mouth Marketing Is Often Called ________