If a firm raises capital by selling new bonds,it could be called the "issuing firm," and the coupon rate is generally set equal to the required rate on bonds of equal risk.

Name: If a firm raises capital by selling new bonds,it could be called the "issuing firm," and the coupon rate is generally set equal to the required rate on bonds of equal risk.
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This is generally true. The coupon rate on new bonds is usually set to reflect the market rate for bonds of similar risk.

If a Firm Raises Capital by Selling New Bonds,it Could