A large nation-wide bank's acquisition of a major investment advisory firm would be an example of a:

Question

A large nation-wide bank's acquisition of a major investment advisory firm would be an example of a:​

Quizplus · Accepted Answer

A product extension merger occurs when a company acquires another company that is in the same industry but offers a different product line or services, thereby extending its product offerings. In this case, a bank acquiring an investment advisory firm extends its product offerings into investment advisory services, which complements its existing financial services.

A Large Nation-Wide Bank's Acquisition of a Major Investment Advisory