The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.The population of interest is
A)all the customers who have bought a Blu-ray player made by the company over the past 12 months.
B)all the customers who have bought a Blu-ray player made by the company and brought it in for repair over the past 12 months.
C)all the customers who have used a Blu-ray player over the past 12 months.
D)all the customers who have ever bought a Blu-ray player made by the company.

Question

Quizplus · Accepted Answer

The manager is interested in determining the satisfaction level of customers who have purchased a Blu-ray player made by the company over the past 12 months. Therefore, the population of interest is all the customers who have bought a Blu-ray player made by the company over the past 12 months. Option A is the best choice because it correctly defines the population of interest. Option B only includes customers who have brought their players in for repair, which may not represent the entire population. Option C includes all customers who have used a Blu-ray player, which is too broad for the manager's specific question. Option D includes all customers who have ever bought a Blu-ray player from the company, which is not relevant to the specific time frame of interest.

The Manager of the Customer Service Division of a Major