The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.Which of the following will be a good frame for drawing a sample?
A)Telephone directory.
B)Voting registry.
C)The list of customers who returned the registration card.
D)A list of potential customers purchased from a database marketing company.

Question

Quizplus · Accepted Answer

The list of customers who returned the registration card is the best choice as it consists of actual customers who have purchased the product and are more likely to provide accurate feedback on their satisfaction level. The other options such as telephone directory, voting registry, and a list of potential customers purchased from a database marketing company may not accurately represent the target population of customers who have purchased a Blu-ray player from the company.

The Manager of the Customer Service Division of a Major