SCENARIO 8-6 After an Extensive Advertising Campaign,the Manager of a Company Wants

SCENARIO 8-6
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognize a new product.She samples 120 potential consumers and finds that 54 recognize this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Scenario 8-6,the parameter of interest to the manager is the proportion of potential customers in this sample that recognize the new product.