SCENARIO 12-9 Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. -Referring to Scenario 12-9,which test would be used to properly analyze the data in this experiment? A)$\chi$ ²test for independence B)$\chi$ ²test for differences among more than two proportions C)Wilcoxon rank sum test for independent populations D)Kruskal-Wallis rank test

Question

Quizplus · Accepted Answer

The appropriate test for analyzing whether brand awareness of female TV viewers and the gender of the spokesperson are independent is the chi-square test for independence. This test is used to determine whether there is a significant association between two categorical variables. The data in this scenario consists of two categorical variables: gender of spokesperson and whether or not the viewer could identify the product. Therefore, the correct answer is A - $\chi^2$ test for independence.

SCENARIO 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their

SCENARIO 12-9
Many Companies Use Well-Known Celebrities as Spokespersons in Their