SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the hypotheses that should be used are:
A) H0 : ?1 = ?2 versus H1 : ?1 ?2
B) H0 : ?1 ?2 versus H1 : ?1 ?2
C) H0 : M1 = M2 versus H1 : M1 M2
D) H0 : M1 M2 versus H1 : M1 M2
Correct Answer:
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